Google Business Profile and map results
A fully built-out Business Profile, review management and local signals, aimed at the top 3 for “roofer” plus your city.
Local SEO for roofers
SEO for roofers: more roofing jobs, fewer shared leads
Local SEO for roofers and roofing contractors across Canada. Be the call a homeowner makes when the roof leaks, not one line on a lead platform.
While you are up on a roof, your next customers are looking for a roofer on Google. After a heavy rain, a hailstorm or a water stain on the ceiling, they pull out their phone and type “roofer” and their city. The real question: do they find you, or a competitor?
Plenty of roofers pay lead platforms for calls that get shared with other contractors. You end up renting customers who should be yours. Our work is to make your Google Business Profile and your website a source of direct calls, with nobody in between.
Roofing is seasonal: demand climbs in spring and after every storm. The time to build your visibility is before that peak, not during it.
Why SEO
The map results are where the next roofing job is decided
For “roofer” plus a city, Google first shows a map with three businesses and a call button: the local pack. It is the first thing someone sees when they need a roofer close by. Sitting at the bottom of page one makes you hard to find. Sitting in the top 3 puts you where the call gets made.
We go after those three spots: a complete Google Business Profile, reviews, local citations and proximity signals, backed by a website that speaks plainly about re-roofing, repairs and emergency leaks.
More and more, homeowners put the question to ChatGPT, Perplexity or Gemini. Those tools name one or two businesses right in the answer. We structure your content so AI assistants can cite it, not only Google.
Our work
What we do for roofers
A website that turns visits into calls
A fast, clear site built to bring in calls and quote requests, with dedicated pages for re-roofing, repairs and emergency work.
Seasonal content
Content that answers what your customers ask (ice dams, how long a roof lasts, the signs a roof needs replacing) to bring in qualified traffic before the spring rush.
Visibility in AI assistants
Your content structured so ChatGPT, Perplexity and Gemini can cite it: the new front door of local search.
FAQ
Frequently asked questions
How do I get roofing jobs without buying shared leads?
By becoming the source of the calls yourself. An optimized Google Business Profile and a well-ranked website bring in requests that belong to you, not split with three other roofers. That is exactly what lead platforms resell to you.
How long before I show up in the top 3 on Google Maps?
It depends on your market, your competition and where you are starting from, and nobody can promise a date. What can move early: the visibility of your Business Profile and the position of the pages we work on. The rest takes longer and is more competitive in big cities. We set measurable goals and show you what moved and what did not.
Does SEO work in winter, when demand drops?
Yes, and it is the best time to invest. Visibility is built weeks ahead. Working on your search presence in winter gives you the best chance of being well placed when searches climb in spring.
How do I stand out from lead platforms?
Those platforms receive your customers' requests first and sell you the call. We build an asset you own (your Business Profile and your website) so those customers find you directly. Then run the numbers with your own figures: what you pay for shared leads today against the monthly cost of SEO. We can work through it with you.
Do I need a website, or is a good Google Business Profile enough?
The two work together. The profile puts you on the map; the website reassures the homeowner, shows your expertise (licence, warranties, past jobs) and turns the visit into a call. One without the other leaves jobs on the table.
Other trades
SEO for other trades
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SEO for general contractors: authority and turnkey projects
Local SEO for general contractors across Canada. Build the authority and trust that bring in larger, turnkey projects.
Ready to fill your roofing schedule?
Tell us where you work and what you want more of. We will talk through where you stand on Google and in AI answers for “roofer” plus your city, and what it would take to move.
Get in touch Contact
Ready to talk about getting found?
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