Google Business Profile and map results
Business Profile optimization, review management and proximity signals, aimed at the top 3 for “renovation contractor” plus your city.
Local SEO for renovation contractors
SEO for renovation contractors: own your pipeline
Local SEO for renovation contractors across Canada. Stop paying lead platforms for your own customers.
Residential renovation is one of the most contested trades online, and one of the most crowded with lead and quote platforms. They receive your customers' requests first and resell the same project to several contractors.
The result: you pay for shared, poorly qualified leads, in head-to-head competition with three other quotes from the start. It is a model that keeps you dependent and eats into your margins.
The good news: those customers are already looking for you. “Renovation contractor” plus a city, “kitchen renovation”, “bathroom renovation”, “basement finishing”: those searches exist. Our job is to make sure they land on you, directly.
Why SEO
Own your pipeline instead of renting it
Every dollar spent on shared leads disappears the moment you stop paying. Every dollar put into your Google Business Profile and your website builds an asset that can keep bringing in calls, for you alone. Owning your pipeline instead of renting it is a calculation to make with your own numbers: what you pay today for shared leads, against the cost of an asset that stays yours.
Renovation is searched by project: kitchen, bathroom, basement, addition. Dedicated pages for each project type catch those specific searches and show your expertise better than a single general page.
Your licence, your warranties, your completed work and your reviews are your best arguments. We put them forward to turn the visit into a quote request, and to get you recommended by AI assistants.
Our work
What we do for renovation contractors
Pages by project type
Dedicated pages for kitchen, bathroom and basement renovations and for additions, to catch each specific intent.
Credibility and conversion
Your licence, your warranties, your portfolio and your reviews put forward, to turn the visit into a quote request.
Visibility in AI assistants
Your content structured to be recommended by ChatGPT, Perplexity and Gemini on local renovation searches.
FAQ
Frequently asked questions
How do I stop paying lead platforms for my own customers?
By building your own source of calls. An optimized Google Business Profile and a well-ranked website bring in requests that belong to you, not shared. The platforms receive your customers' requests first; we work so that those requests reach you first.
How do I attract full renovations rather than small jobs?
By targeting the right searches and showing your expertise on large projects. Dedicated pages for full renovations, backed by completed work, bring in customers with more serious budgets than generic requests.
How long before I see SEO results in residential renovation?
Renovation is competitive, and nobody can promise a timeline. What can move early: niche searches and less dense markets. The rest depends on the market, and it takes longer in big cities. We start with the project types and the cities where gains can come sooner.
How do I build my credibility online?
With a portfolio of completed work, customer reviews, and your licence and warranties shown clearly. In renovation the customer is handing you their home: trust is won before the call, and your online presence is the proof.
One page per service (kitchen, bathroom, basement) or a single page?
One page per project type. Each search is specific; a dedicated page ranks better and converts better than a general page that tries to cover everything. It is also what builds your authority in the eyes of Google and AI assistants.
Other trades
SEO for other trades
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SEO for general contractors: authority and turnkey projects
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SEO for roofers: more roofing jobs, fewer shared leads
Local SEO for roofers and roofing contractors across Canada. Be the call a homeowner makes when the roof leaks, not one line on a lead platform.
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SEO for masons: repairs, repointing and stone
Local SEO for masonry contractors across Canada. Catch the repair searches (repointing, brick) and the higher-end stone projects.
Ready to own your pipeline?
Tell us where you work and which projects you want more of. We will talk through where you stand on Google and in AI answers for “renovation contractor” plus your city.
Get in touch Contact
Ready to talk about getting found?
Tell us in a few words what you are after. A person reads every message and replies by email or phone.
Prefer to talk to someone?