Legal

Privacy Policy

Effective date: 2026-10-21

This Privacy Policy explains how BlueprintRank, a brand of JPL Digital Growth Group Inc. (Groupe de Croissance Numérique JPL inc. in French) (“BlueprintRank”, “we”, “us” or “our”), collects, uses, discloses and protects personal information through the blueprintrank.com website and in connection with our local search visibility (SEO), digital marketing and online visibility services.

Our head office is located at:

BlueprintRank
a brand of JPL Digital Growth Group Inc.
NEQ: 1174574369
68 montée Tourlognon
Baie-Saint-Paul, Quebec G3Z 2E8
Canada
Phone: +1 418 476 4606
Email: vieprivee@jplsolutions.ca

1. Scope

This Policy applies to the personal information we collect through our website, including through the contact form. It also applies to our communications by email or phone, our analytics tools, our cookies and our related service interactions.

Because we are a Quebec enterprise, we handle personal information in line with Quebec’s Act respecting the protection of personal information in the private sector, as amended by Law 25. If you are elsewhere in Canada, federal or provincial privacy law may also apply to you, depending on your location and the nature of the information.

This Policy does not apply to third-party websites, platforms or services that may be linked from our website and that are governed by their own terms and policies.

2. Person in charge of the protection of personal information

Questions, requests or complaints about this Policy or our practices can be sent to:

Person in Charge of the Protection of Personal Information
BlueprintRank, a brand of JPL Digital Growth Group Inc.
68 montée Tourlognon
Baie-Saint-Paul, Quebec G3Z 2E8
Canada
Phone: +1 418 476 4606
Email: vieprivee@jplsolutions.ca

3. What personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

if you use the contact form: your first name, your email address, your message and, if you choose to provide them, your phone number and your trade; the form also records the page of our website it was sent from;
communications you send us by form, email or phone;
technical and usage information, such as IP address, browser type, device data, pages viewed, referring URLs, session activity and, only if you consent to analytics, an analytics identifier kept in Google Analytics cookies;
information about cookies and your consent preferences;
any other information you choose to provide voluntarily.

4. How we collect personal information

directly from you when you fill in the contact form or contact us;
automatically, through cookies, analytics tools and similar technologies when you browse our website;
from service providers that support communications, analytics and the operation of the website;
from public or commercial sources, where permitted by law and relevant to our services.

5. Why we collect and use personal information

We may collect, use and process personal information for the following purposes:

to respond to your requests and communicate with you, including replying to your contact form message;
to honour a request to stop receiving our emails;
to send you, if you consent, relevant information about our services;
to provide, manage and improve our local SEO and digital marketing services;
to operate, maintain, secure and improve our website;
to measure traffic, engagement and performance;
to detect, prevent or investigate fraud, abuse, security incidents or unlawful activity;
to meet legal, regulatory, contractual, tax and accounting obligations;
to establish, exercise or defend legal claims.

We will use personal information only for the purposes for which it was collected, unless a further use is permitted or required by applicable law.

Where applicable law requires it, we obtain your consent to collect, use or disclose your personal information.

You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may limit our ability to provide certain services or respond to certain requests. Each of our emails explains how to stop receiving them.

To withdraw your consent, contact us at vieprivee@jplsolutions.ca.

7. Cookies and similar technologies

Our website may use essential cookies and, only if you consent, analytics cookies, as well as similar technologies, to keep the website working, remember your preferences, measure traffic and performance, and improve content and user experience.

Where required, you can accept, refuse or manage non-essential cookies through our consent manager. You can also change your browser settings, but this may affect how the website works.

As of the date of this Policy, the only analytics tool on the website is Google Analytics 4, provided by Google LLC (United States), and it loads only if you accept the “Statistics” category in the consent banner. If you refuse or do not respond, it never loads. No marketing technology is active on the website, and the “Marketing” category in the banner currently covers no tools. Once you consent, Google Analytics sets its own cookies (_ga and a second cookie whose name begins with ga). These cookies last up to 2 years unless you delete them. Your consent choice is itself stored in your browser’s local storage, not in a cookie. You can withdraw your consent at any time using the consent button shown on the page: Google Analytics stops loading from your next page view, and cookies already set can be deleted in your browser settings.

We use Google Analytics only to measure audience in aggregate: pages viewed, traffic sources, device and browser type, and approximate location at city level or a broader area, in order to improve the website. It runs in a Google Analytics property that belongs to us. Google signals, advertising features and ad personalization are turned off, we do not use a User-ID, and we send Google Analytics no form content, name or email address. We do not authorize Google to use this data for its own products or for advertising. Your IP address reaches Google when the analytics script loads; Google states that Google Analytics 4 does not log or store IP addresses. Retention periods are set out in section 12.

When you submit a form, Google Analytics records only which form was used, never what you entered.

8. Contact form

What we collect. The contact form asks for your first name, your email address and, optionally, your phone number, your trade and a message. It also records the page of our website it was sent from. We use nothing else about you to handle your request.

How it is handled. When you send the form, our website’s server function (hosted by Netlify) emails the details to a BlueprintRank mailbox through Resend, an email delivery service. The message is received and kept in that mailbox (hosted by Zoho Mail), and our reply goes from there. We do not keep the contact form details in a separate database. To limit abuse, the server function also uses your IP address to restrict how often a form can be sent; it may appear in our hosting logs.

Where it goes. The providers involved are listed in section 9, and the places where they process information are described in section 11. The retention period is set out in section 12.

9. Third-party service providers

We use third-party providers for the following services:

web hosting and server functions, including the function that handles the contact form (Netlify);
sending the contact form email (Resend, which relies on Amazon Web Services infrastructure);
our mailbox, where contact form messages are received and kept (Zoho Mail);
website audience measurement, only if you accept the “Statistics” category (Google Analytics 4, Google LLC, United States).

These providers may process personal information on our behalf in accordance with their terms of service and applicable law. We do not authorize them to use your personal information for purposes unrelated to the services they provide to us.

10. Disclosure of personal information

We may disclose personal information:

to our employees, contractors and advisers who need it to perform their duties;
to service providers acting on our behalf;
in connection with a proposed or completed merger, sale, restructuring or financing, subject to appropriate safeguards;
where required or permitted by law, a court order or a regulatory request;
where necessary to protect our rights, property or safety, or those of others;
with your consent or at your direction.

We do not sell your personal information.

11. Processing outside Quebec or outside Canada

We are based in Quebec, so the personal information of visitors from other parts of Canada is handled by us in Quebec. Several of the providers listed in section 9 are located in the United States or process information there: Netlify, Resend, Zoho Mail and Google (Google LLC, for Google Analytics, only if you consent to analytics).

Before disclosing personal information outside Quebec, we assess its sensitivity, the purpose of the disclosure, the safeguards that would protect it (including contractual measures) and the legal regime that applies where it will be processed.

Personal information processed in another jurisdiction may be subject to the laws of that jurisdiction.

12. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Policy, or for as long as the law requires. When it is no longer needed, we destroy, delete or anonymize it in accordance with applicable law. In particular:

contact form messages and our replies that do not lead to a business relationship: at most 12 months after our last exchange, then destroyed;
if you ask us to stop contacting you: your email address, and the date and scope of the request, kept for at least 3 years so that we can honour it;
if you become a client: for the duration of the business relationship, then according to our legal, tax and accounting obligations;
if you consent to analytics, Google Analytics keeps event data for 2 months and user-level data for 14 months, according to the settings we have chosen. Aggregated statistics, which do not identify visitors, may be kept longer;
our providers may keep technical logs for a limited period under their own practices.

13. Security measures

We apply reasonable administrative, technical and physical security measures designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Confidentiality incidents

If a confidentiality incident involving personal information occurs and the law requires notification, we will take the steps required by applicable law, including notifying the individuals concerned and the competent authorities, where applicable.

15. Your rights

Subject to applicable law, you may have the right to:

request access to the personal information we hold about you;
request correction of personal information that is inaccurate, incomplete or equivocal;
withdraw your consent where processing is based on it (see section 6);
request information about how your personal information is used or disclosed;
require that we cease disseminating your personal information, or de-index any hyperlink attached to your name that gives access to that information, where the conditions set by law are met;
receive the computerized personal information you provided to us in a structured, commonly used technological format (portability);
make a complaint to us about our privacy practices, and to the privacy regulator that has jurisdiction, such as Quebec’s Commission d’accès à l’information (cai.gouv.qc.ca) or the Office of the Privacy Commissioner of Canada (priv.gc.ca).

To exercise these rights, write to the person in charge of the protection of personal information (vieprivee@jplsolutions.ca, same contact details as in section 2) or reply to one of our emails. We may need to verify your identity before responding; a request made from the email address used in the contact form normally suffices. We respond in writing within the time limit set by law.

16. Children’s privacy

Our website and services are intended for a business and professional audience. We do not knowingly collect personal information from children in contravention of applicable law.

17. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices, content or terms. You should review their policies separately.

18. Changes to this Policy

We may change this Policy from time to time. The current version will be posted on this page with a new effective date. If a change affects how we use information we already hold, we will tell you before applying it.

19. Contact us

For any question, request or complaint about this Policy or our personal information practices, please contact:

Person in Charge of the Protection of Personal Information
BlueprintRank, a brand of JPL Digital Growth Group Inc.
NEQ: 1174574369
68 montée Tourlognon
Baie-Saint-Paul, Quebec G3Z 2E8
Canada
Phone: +1 418 476 4606
Email: vieprivee@jplsolutions.ca